Visit Rwanda has renewed its partnership with Paris Saint-Germain (PSG) until 2028, continuing a successful collaboration that began in 2019. The deal includes branding at PSG’s Parc des Princes stadium and on training kits. With a new addition ,Visit Rwanda will appear on the team’s sleeve during the FIFA Club World Cup in the U.S. this summer.

RDB CEO Jean-Guy Afrika said the partnership has strengthened Rwanda’s global presence in tourism and investment, while also promoting sports and talent development. Since the start of the deal, over 400 children have trained under PSG Academy Rwanda and the country’s U-13 team even won an international PSG youth tournament in 2022.

As part of the expanded deal, Visit Rwanda will also appear on youth team training kits in PSG’s U.S.-based academies, further positioning Rwanda as a hub for tourism and cultural exchange.

Victoriano Melero, PSG’s Secretary General, commented on the renewed commitment:“We’re excited to continue this journey with Visit Rwanda. This partnership goes beyond branding,it’s about shared values, real opportunities and long-term impact. Together, we’re showing how football can unite and uplift communities across the globe.”

This comes at a time when PSG have qualified for Champions League semi final and are already League 1 champions unbeaten so far.